onali Menon

Brand marketing leader with roots in journalism and digital publishing. Skilled at turning reporting, editorial insight, and sharp storytelling into compelling brand narratives and growth-driven campaigns.

Experience

Dallas, TX

Dec. 2025 — Present

Dallas, TX

May 2024 — Present

Austin, TX

Aug. 2022- May 2024

Austin, TX

Aug. 2021 - May 2022

Haider’s Paws Forward — Freelance Brand & Marketing Strategist

  • Developing foundational brand identity, including logo design, color palette selection, and branding guidelines to establish a cohesive visual and messaging framework.

  • Writing brand and advertising copy to define voice, tone, and positioning across marketing materials.

  • Designing branded assets including business cards, posters, pamphlets, donation cards, and merchandise such as T-shirts.

  • Designing and building the organization’s website, collaborating on UI/UX structure to ensure clear navigation and user engagement.

  • Implementing SEO strategies and optimizing website copy to improve search visibility and digital reach.

  • Editing and refining website content to ensure clarity, consistency, and alignment with brand messaging.

CG Infinity — Marketing Campaign Director Marketing

  • Lead full-funnel campaign strategy across digital, paid, email, direct mail, and experiential marketing initiatives.

  • Contributed to two full website redesigns and migrations, from WordPress to Wix and Wix to Squarespace, supporting UX, site structure, SEO, content organization, and brand consistency.

  • Collaborate with UI/UX teams to refine website messaging, navigation, conversion flow, and content architecture.

  • Provide creative direction for LinkedIn ad campaigns and write email and postal campaign copy across outreach channels.

  • Utilize CRM platforms to segment campaign audiences and structure targeted outreach strategies.

  • Leverage Semrush, Google Analytics, and AI search optimization practices to improve content visibility, search performance, and site discoverability.

  • Develop campaign pitch decks and partner with executives to tailor messaging, solve strategic challenges, and execute growth-aligned initiatives.

  • Plan branded experiential events, including client-facing golf outings and relationship-driven marketing activations.

SPARK Magazine — Senior Web Editor

  • Increased content output by 25% through structured editorial planning and calendar development

  • Drove 35% growth in website traffic and reduced bounce rate by 13% through SEO and content optimization

  • Spearheaded creation of a cross-functional photo bank system, enabling faster publication and improved content accessibility

  • Supervised writers and editors, maintaining high editorial standards and consistency

  • Built analytics reporting frameworks to inform content strategy

The Daily Texan — General News Reporter

  • Reported and wrote weekly AP-style news stories covering UT Austin, the Austin community, scientific research, politics, campus initiatives, and public affairs.

  • Independently pitched, researched, and developed story ideas, identifying timely angles and translating complex topics into accessible, audience-focused reporting.

  • Conducted interviews with university officials, researchers, students, local leaders, and community members to gather firsthand perspectives and strengthen narrative depth.

  • Collaborated with editors, photographers, and newsroom staff to refine story structure, verify facts, and enhance multimedia presentation.

  • Built foundational skills in deadline-driven writing, investigative research, source development, copy editing, and clear communication.

Education

The University of Texas at Austin

Bachelor of Arts in Journalism
GPA: 3.97

Summa Cum Laude

Skills

Strategy & Campaigns

  • Campaign Architecture, Full-Funnel Strategy, Brand Positioning, Go-to-Market Planning

Tools

Performance & Analytics

  • SEO Optimization, CRM Segmentation, Marketing Analytics

Content & Storytelling

  • Copywriting, Brand Messaging, Editorial Strategy, AP Style & Copyediting

Digital

  • Ui/UX, Website Creation (WordPress, Wix, Squarespace, Cargo, ReadyMag)

  • LinkedIn Campaign Manager, Apollo.io, Salesforce, Adobe Creative Suite, Canva, Google Analytics

I cite my sources, and the résumé is Exhibit A.

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