onali Menon
Brand marketing leader with roots in journalism and digital publishing. Skilled at turning reporting, editorial insight, and sharp storytelling into compelling brand narratives and growth-driven campaigns.
Experience
Dallas, TX
Dec. 2025 — Present
Dallas, TX
May 2024 — Present
Austin, TX
Aug. 2022- May 2024
Austin, TX
Aug. 2021 - May 2022
Haider’s Paws Forward — Freelance Brand & Marketing Strategist
Developing foundational brand identity, including logo design, color palette selection, and branding guidelines to establish a cohesive visual and messaging framework.
Writing brand and advertising copy to define voice, tone, and positioning across marketing materials.
Designing branded assets including business cards, posters, pamphlets, donation cards, and merchandise such as T-shirts.
Designing and building the organization’s website, collaborating on UI/UX structure to ensure clear navigation and user engagement.
Implementing SEO strategies and optimizing website copy to improve search visibility and digital reach.
Editing and refining website content to ensure clarity, consistency, and alignment with brand messaging.
CG Infinity — Marketing Campaign Director Marketing
Lead full-funnel campaign strategy across digital, paid, email, direct mail, and event marketing initiatives.
Collaborate with UI/UX design teams to refine website messaging structure and conversion flow.
Provide creative direction for LinkedIn ad campaigns aligned with brand positioning and growth goals.
Write all email and postal campaign copy, maintaining cohesive brand voice.
Utilize CRM platforms to segment contact lists and structure targeted outreach strategies.
Develop campaign pitch decks and work directly with executives to tailor and execute strategic initiatives.
Plan and manage branded experiential events.
SPARK Magazine — Senior Web Editor
Increased content output by 25% through structured editorial planning and calendar development
Drove 35% growth in website traffic and reduced bounce rate by 13% through SEO and content optimization
Spearheaded creation of a cross-functional photo bank system, enabling faster publication and improved content accessibility
Supervised writers and editors, maintaining high editorial standards and consistency
Built analytics reporting frameworks to inform content strategy
The Daily Texan — General News Reporter
Reported and wrote weekly AP-style news stories covering UT Austin, the Austin community, scientific research, politics, campus initiatives, and public affairs.
Independently pitched, researched, and developed story ideas, identifying timely angles and translating complex topics into accessible, audience-focused reporting.
Conducted interviews with university officials, researchers, students, local leaders, and community members to gather firsthand perspectives and strengthen narrative depth.
Collaborated with editors, photographers, and newsroom staff to refine story structure, verify facts, and enhance multimedia presentation.
Built foundational skills in deadline-driven writing, investigative research, source development, copy editing, and clear communication.
Education
The University of Texas at Austin
Bachelor of Arts in Journalism
GPA: 3.97
Summa Cum Laude
Skills
Strategy & Campaigns
Campaign Architecture, Full-Funnel Strategy, Brand Positioning, Go-to-Market Planning
Tools
Performance & Analytics
SEO Optimization, CRM Segmentation, Marketing Analytics
Content & Storytelling
Copywriting, Brand Messaging, Editorial Strategy, AP Style & Copyediting
Digital
Ui/UX, Website Creation (WordPress, Wix, Squarespace, Cargo, ReadyMag)
LinkedIn Campaign Manager, Apollo.io, Salesforce, Adobe Creative Suite, Canva, Google Analytics